Stepping Stones is a behavioural design intervention aimed at enhancing the accessibility and social engagement of Astino Valley for recurring visitors. It encourages walking with others through an interactive reward system that fosters a deeper connection to the natural environment.
The project is designed for local residents and returning visitors who already appreciate Astino’s natural beauty and tranquillity. It aims to subtly enhance their walking experience without disrupting the valley’s carefully restored ecosystem.
The intervention operates through a step-tracking mechanism that rewards walkers with seasonal seeds. Visitors can collect these seeds at designated stations and are encouraged to invite others to walk with them to unlock additional rewards. The seeds include instructions on where to plant them, reinforcing biodiversity and creating a shared sense of contribution to the valley.
Research indicated that locals value preserving Astino’s serenity and are resistant to major changes. However, many were open to subtle social interactions and community-driven activities. By aligning with existing walking behaviours, Stepping Stones introduces gentle incentives that encourage connection without imposing drastic alterations.
The intervention promotes social cohesion while respecting individual walking habits. It also enhances biodiversity through seed planting, ensuring visitors can actively contribute to the valley’s ecosystem. Additionally, it increases accessibility by fostering a sense of safety and encouraging diverse groups to explore the area.
The project highlighted the importance of designing for established behaviours rather than against them. Psychological accessibility was found to be just as crucial as physical accessibility, reinforcing that subtle interventions can have a meaningful impact when they align with local values and traditions.
