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Jakob Riis
Jakob is the President and CEO of Falck, a global health-care company based in Denmark, and operating in 26 countries. Prior to joining Falck, Jakob had a 20 year career with Novo Nordisk in various commercial roles, including as Executive Vice President North America, Executive Vice President China, Pacific & Marketing and Senior Vice President Global Marketing.
Jakob currently serves on the board of H. Lundbeck A/S, a listed pharma company working in the field of brain diseases, as well as the board of the Danish Chamber of Commerce. Over the years, Jakob has served on several government boards and advisory committees on policy development. He holds an MSc in forestry and a PhD in econometrics.
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Cristina Barreca
Cristina has returned to the market as Director of Marketing for Roche Diagnostics Italy after several years shaping the global Customer Experience strategy at Roche Diagnostics.
With a strong scientific background and dynamic leadership skills, she brings over 20 years of experience in the healthcare sector, spanning Customer Experience, Business Operations, Technical Services, and Project Implementation. She holds a PhD in Virology and an EMBA, further strengthening her ability to drive strategic initiatives and lead cross-functional teams in complex healthcare environments.
Having led global transformation projects, Cristina has built strong networks both within and beyond the Roche Group, engaging with key stakeholders across the healthcare system and developing a deep understanding of the market.