Jakob Riis
Jakob is the President and CEO of Falck, a global health-care company based in Denmark, and operating in 26 countries. Prior to joining Falck, Jakob had a 20 year career with Novo Nordisk in various commercial roles, including as Executive Vice President North America, Executive Vice President China, Pacific & Marketing and Senior Vice President Global Marketing.
Jakob currently serves on the board of H. Lundbeck A/S, a listed pharma company working in the field of brain diseases, as well as the board of the Danish Chamber of Commerce. Over the years, Jakob has served on several government boards and advisory committees on policy development. He holds an MSc in forestry and a PhD in econometrics.
Cristina Barreca
Cristina serves as VP Global Head of Customer Experience and Solution Design for Roche Diagnostics.
With a strong science background and dynamic leadership skills, she has worked for more than 20 years in the healthcare sector across Customer Experience, Business Operations, Technical Services, and Project Implementation.
Cristina has worked in Italy, UK & Ireland, and more recently Switzerland at the Roche global headquarters. In her current role she is accountable for customer experience across Diagnostics, and for leading the company on a journey to position customers at the core of all decisions that shape their experience. She holds a PhD in Virology and an EMBA.