Chey Is a heartfelt story about a pomodoro who grew under the warm summer sun, it’s skin ripening to a brilliant red, full of promise and pride. But one day, the farmer, in his haste to gather the harvest, grazed Chey while reaching for others. A small scar remained a mark that would set Chey apart from the rest.
From that day forward, Chey sat in the basket, overlooked and ignored. Customers passed him by, choosing flawless tomatoes with smooth, unblemished skin. Chey grew sad and frustrated. All he ever wanted was to fulfill his purpose, but it seemed no one would give him a chance.
Until one day, someone picked him. The touch felt gentle, kind—different. Chey’s heart swelled with delight. Finally, he was chosen. But his journey had just begun. In the kitchen, Chey was carefully sliced into parts: one piece sizzled happily in a hot pot, another blended perfectly into a savory pasta. Yet the piece with the scar—the very thing that made Chey unique—was cast aside, tossed into the garden soil.
Days passed, and life sprouted anew. From Chey’s scarred piece grew a strong, vibrant tomato plant, and soon the garden bloomed with countless Cheys—each bearing his essence, his story, his perseverance.
Behind the scenes, a team constituent of Chokchey Cappai, Hin Han, Sahil Islam and Leon Fan brought Chey’s journey to life. They began with bodystorming exercises, embodying Chey’s struggles and triumphs, imagining his emotions as he moved through each stage. The shoot brought together careful visuals: close-ups of Chey’s scar, the slicing, and the rebirth in the garden. Finally, through meticulous video editing, the story emerged—polished, heartfelt, and professional.
What started as a simple tomato’s tale became a moving metaphor of resilience and renewal, proving that even scars can bloom into something beautiful.
Special Thanks to our Instructors this week: Alessio Di Clemente, Adriano Sforzi, Francesco Tinarelli
