SERVICE DESIGN
Services are made up of many touch-points: printed materials, websites, face-to-face contact, physical objects, and more.
Services are made up of many touch-points: printed materials, websites, face-to-face contact, physical objects, and more.
What is Service Design?
Services are made up of many touch-points: printed materials, websites, face-to-face contact, physical objects, and more. Designing a service is a complicated task. In this weeklong workshop, we aim to provide participants with the necessary skills to understand user needs, produce great service ideas, communicate these ideas effectively, and prototype aspects of this service with real users.
Prerequisite Knowledge Needed
Be prepared to go out and speak to strangers. You do not need to have any prior knowledge of design.
How Will You Learn?
Over the course of the week, participants will work in small teams to design and prototype a service. Teams will learn to understand and map systems, co-create with customers and stakeholders, prototype the experience, and experiment with storytelling to communicate their new service. A large focus will be on the service designer’s role in facilitating input from many stakeholders — from the executive to the sales associate — in creating a service.
We will work on the streets using various methods to explore user insights. We will learn how to generate ideas and run an ideation session, turn our user journeys into experience prototypes, test these with users, and present the output to the class. The skills you learn will be transferable across different sectors and scales of service. Expect a hands-on week with lots of collaboration, experimentation, and results that are sure to be innovative and surprising.
What will you learn?
What to Bring
