This intensive workshop offers a deep-dive introduction to the concept and practice of design thinking for services, processes, and products. Understand why design thinking has become the go-to approach for innovation across industries, and learn how to apply it according to your own needs. You’ll walk away with a complete toolkit for human-centred innovation, built on the “Understand - Explore - Test” methodology that underlies CIID’s approach to any design challenge.

‍Prerequisites

No specific prerequisites are needed—just an open mind, a curious approach, and hands that are ready to make things.

How you’ll learn

This hands-on course will guide you through the entire design thinking process, from understanding a stakeholder group to discovering a need to creating a process, service, product, or app that addresses that need. You will do research, create insights, and prototype and test solutions. Along the way you’ll learn practical tools to take back to your work, including research methods, synthesis approaches, user journey mapping, rapid ideation, and experience prototyping techniques. By the final day, you will be ready to apply this knowledge to your own work and become an ambassador of fast-paced change inside your organisation. 

Lectures are spread throughout the four days and are immediately followed by direct hands-on applications, research and prototyping, and individual and group coaching along the way. We will work according to a rapid design thinking process that puts the user at the centre to create actionable, business-ready experience prototypes.

What you’ll learn

• How to conduct intercept and in-depth interviews, for gaining context and user insight
• How to synthesise research through clustering and mapping exercises, and distil large amounts of data and complex information into actionable insights
• How to identify pain points and highlights in existing user experiences and find opportunities for intervention
• Tools for generating ideas, refining them, and developing them into a detailed and actionable concept
• How to get input and buy-in from end users by involving them in the design process directly
• Techniques and guidelines for creating and testing immersive prototypes ready for field testing and further development.

What to bring

• Notebook and Pen
• Laptop Computer