Zaza is a designer who crafts user experiences across the digital and physical, virtual and real. In an age where information is so accessible, but filtering, assessing and sense making is so hard, she is particularly passionate about new formats for storytelling and informal education.She currently works as experience designer at Apple. She holds a BSc in Industrial Design and a graduate degree in Interaction Design from CIID. Previously she was the Design Director at Tellart, a boutique design studio where she worked with museums, brands and governments all around the world to create immersive and interactive installations.