Sara is an independent designer and researcher, helping organisations discover opportunities for purposeful products and services. Sara founded Therewith, a solo studio exploring ways for digital products and services to have a positive social impact, and is currently focusing on technologies that make or help to make automated decisions on behalf of children and young people. Because young people should have a say over the technologies that will radically shape the society in which they live.

Sara has been part of the teams at Nesta, The Behavioural Insights Team, Normally and BBC and as a hybrid practitioner, she intentionally applies diverse people-centred design processes, such as interaction, UX, research and service design. She tackles challenges from many different perspectives, helping teams transform deep research into actionable insights, concepts and prototypes that people can relate to. Her experience is centred around purposefully and responsibly using data and emerging technologies to fulfil users' needs, goals and ambitions.