Starting his professional life as an industrial designer, Ruben has a passion for creating physical objects. Starting his career in designing and developing medical products, he then moved into the world of interaction design where he developed a deep understanding of the role technology plays in our everyday life. He gained a love for connecting the physical to the digital world.Founding FROLIC studio enabled him to bring this knowledge into practice, being closely involved in everything that has to do with building and developing products. Ranging from strategic thinking to industrial design and electric engineering from proof of concept all the way to production.