Lavrans Løvlie is a founding partner of live|work and director of their Nordic office in Oslo.Lavrans has worked as a design consultant since 1994. Before setting up live|work with Chris Downs and Ben Reason he worked as an Interaction Designer in Norway and Denmark. As a founding partner in live|work, Lavrans is has led service innovation projects for Sony Ericsson, Sony, Aviva/Norwich Union, the BBC, airport operator BAA, and the Norwegian Knowledge Centre for Health Services, Gjensidige and FINN.no. He has also worked on services for the UK Design Council, Orange, Vodafone, Mustad, Fast, as well as UK regional development agency ONE North East and DSB.Lavrans is a board member of the Norwegian Design Council and has served on the committee responsible for the new British Standard for Service Design. During the last years, Lavrans has lectured and run seminars at the Interaction Design Institute Ivrea (Italy), Köln International School of Design (Germany), Oslo School of Architecture (Norway), University of Art and Design Helsinki(Finland), the Estonian Academy of Arts, Cranfield School of Management (UK) and Copenhagen Institute of Interacvtion design (Denmark).He is a regular conference speaker and has appeared on CNN’s “Global Office” speaking about service innovation.