Kristin Krajecki leads the global brand strategy practice for Frog, a global product design and innovation firm. She is responsible for building the emotional connections between brands and their consumers. Her lifelong passion for storytelling and character development has inspired her 18 years of experience designing powerful brand engagements for Fortune 500 and start-ups companies alike.Kristin is happiest when leveraging design to create holistic experiences so compelling the brand itself becomes part of someone’s personal story. Kristin brings an entrepreneurial sensibility with extensive team leadership experience spanning a brand range of business categories to her work. Her experience spans clients within CPG, durables, energy, financial services, gaming, government, non-profit, retail, telecom, and wearables.Prior to joining frog, Kristin was VP, Business Innovation at Farmhouse, which was the new venture and innovation center of Leo Burnett Chicago. Prior to Farmhouse, Kristin developed the consumer experience discipline at GSD&M in Austin, TX where she built a team responsible for designing multi-channel consumer experiences. She began her career in the advertising industry developing short and long term brand strategies and integrated advertising programs for a host of Fortune 500 clients.