Gwendolyn Floyd is a co-founder of REGIONAL, an interdisciplinary design and research office that performs and applies original analysis of global society, culture and technology, uncovering and developing opportunities for design innovation and meaningful cultural intervention.With REGIONAL Gwendolyn researches and consults on the frontiers of technology and design for numerous organisations with a current focus on cultural anthropology, ubiquitous computing, and environmental awareness. Recent projects have covered ecologically integrated products and biometric interfaces.Gwendolyn studied cultural theory and digital anthropology at Brown University and industrial design at the Design Academy in the Netherlands. She has lectured and taught at Stanford, SCIARC, UC San Diego, and the Hong Kong Polytechnic.She has worked as an industrial, service, and strategic designger with companies such as Philips, Droog, Harvard’s Berkman Center, the BBC, eBay, and Institue For the Future. Her design work has been widely published and shown most notably as part of the American National Design Triennale at the Smithsonian Cooper-Hewitt Museum, in the Moma’s Design for the Elastic Mind, and coverage of her work has been featured in the International Design Yearbook, Fork, and the book Ecodesign.