Gitte brings a background in entrepreneurial, design-led strategy to the table when helping CIID’s business partners navigate today’s thorniest challenges. She is often the first point of contact for organisations interested in working with CIID, helping select the right talent for specific projectsPrior to CIID, she worked at IDEO and ReD Associates, where she helped design desirable neighbourhoods, created world-class experiences for healthcare campuses, and defined new financial services for Citigroup. She also worked in-house at Novo Nordisk R&D, with the aim to inject patient values into molecule design.Along the way, Gitte spent five years conceiving, launching, and growing MUUSE, a business-in-a-box platform for young fashion designers.Gitte believes that gaining insight into people’s daily lives is a springboard for innovation, and has taught this approach at CIID, and the Institute of Design at IIT. She completed a Masters in Human-Centred Design at IIT, and has an undergraduate degree in art.