Daniel has been a Service Designer for over twelve years. Initially trained as an architect at the Architectural Association in London, he began working life in film and television before becoming an interaction designer, digital brand specialist, and Service Designer.He has worked with a number of different agencies including Livework, Method, Head, Eight, and Bath Consulting Group across numerous sectors including communications, telecoms, finance, health, transportation, FMCG, manufacturing and the public sector.During this time Daniel has worked with a wide range of clients such as McLaren, the BBC, Vodafone, Barclaycard, the Royal Mail Group, London Underground, Cisco, The Cabinet Office, Tesco, Johnson & Johnson, Experian, Samsung, Ford, NHS, Unilever, Faber & Faber, Boots, Procter & Gamble, Sony, and Everything Everywhere to name but a few.Daniel is a Design Associate for the Design Council UK and is a regular speaker and contributor on Service Design. He is also an Executive Trainer for the CIID Professional Programs around the world, a certified Scrum Master, and was recently a member of the team awarded ‘Design Team of the Year’ by Design Week Magazine.