Boon Yew Chew is a design strategist and leader, with over 18 years delivering solutions for complex services and products through the practice of design. Boon’s passion lies in helping organisations deliver products and services that put people at the heart of the experience.Boon’s approach to design is informed by his education in human-computer interaction and computer engineering, his 18 year career in software development, enterprise design consulting, and in-house product/service design and strategy.He is currently a principal UX designer for Elsevier, a global analytics company, where he leads strategic design initiatives for scholarly publishing. Prior to this, he was a design manager at Publicis.Sapient, working design projects for large organisations across finance, automotive, healthcare, telecoms and retail industries.He formerly served on the board of the Interaction Design Association (IxDA) and is a local leader for IxDA London.