Arunima is leading teams and guiding clients through human-centred design approach, and driving outcomes that help organisations map their growth opportunities with the Innovation Studios at CIID. Arunima believes technology should be user-friendly and should break all socio-economic barriers. With a diverse academic background and work experiences spread across India, Europe and the US, she strives to understand the multiple variables influencing social and organisational complexities, and deconstructs their multiple layers to design focused and effective solutions.Before joining CIID, Arunima worked with Studio 5B – the innovation and design centre of Dr.Reddy’s, one of India’s largest pharmaceutical companies. At Studio 5B, she designed a service that helps smokers quit smoking for good and designed solution to simplify medicine management for chronic & elderly patients.Prior to her academic and professional foray into solution designing, Arunima was an entrepreneur and co-founder of Lucida, a visual design collective enterprise. In addition to her Master’s Degree in Interaction Design from CIID, which she graduated with honours, Arunima also holds graduate degrees in Development Studies and Photography Design.