About CIID

Copenhagen Institute of Interaction Design (CIID) was founded in 2006 to bring together inspirational international faculty, diverse students, clients and partners from all around the world to create an energetic and collaborative design culture.

Our integrated structure creates a unique environment that encompasses world-renowned education, a cutting edge research group, an award-winning consultancy and a start-up incubator. We create positive impact for people and the planet through the design of innovative products, services and environments.

Introducing Interaction Design

Interaction Design is a practice that combines traditional design disciplines with socio-technological trends. It leads to intuitive solutions for products, software and services.

The process uses technology as a medium, however it does not only deal with technological offerings. People have been interacting with each other and their environment since time immemorial. Therefore, interaction design can also be applied to the development of analogue solutions that connect or communicate information.

Closely related to Service Design, Strategic Design and Experience Design – Interaction Design places people at the centre of its processes. People-centred research and user testing play a huge part throughout the ideation and concept generation process. Rapid and iterative prototyping is essential to validate ideas in order to develop them in to a final solution.

Interaction Design is not so much about visual and physical aesthetics but rather about the beauty of intangible experiences. Interaction Designers often strive to understand needs or desires within a specific context to provide a product or service of genuine value. They generally work in multi-disciplinary teams providing an important link where projects cross product areas. They need to be capable of managing and communicating projects to a wide range of people.

Interaction Designers need to be able to understand business strategy, as well as commercial and environmental consequences. The discipline touches on all aspects of everyday life and therefore has significant impact on society and industry.