Ubi de Feo

Born in 1974, Ubi belongs to one of the most lucky, unique generations ever lived: part of a demographic which grew up without Internet, he slowly saw it appearing on computer screens, and gradually transitioned to a world in which connectivity lies in our pockets, on our wrists, in our fridge and many more connected devices.

Ubi started taking stuff apart when he was 6, and this desire to discover the inner workings of objects has guided him throughout his whole life via hacking computers, engines, code and electronics.

Armed with this curiosity he became interested in many aspects of computing and technology, as well as many other things “technical”.

Ubi moved to Amsterdam in 2002 where he worked as a Creative Technologist for Wieden+Kennedy. He supervised and/or developed projects for Nike, Nokia, GoreTEX, Heineken, Bottega Veneta, Mandarina Duck, Electronic Arts, MTV and many more.

He currently teaches programming, electronics and other things to whomever wants to learn, often developing his own methods to explain really complicated things in a more tangible, down-to-earth fashion.
He does do not try to teach things he doesn’t thoroughly understand, which often leads him to learn entirely new subjects in order to explain them to himself and others.

In his off-time (mostly when doing the dishes) he thinks about ways to improve things or invent new ones.

He began experimenting with mobile devices in 2001, and internet connected objects in 2007.

Ubi loves talking about the future.