Designing through Narratives

Explore and learn storytelling techniques as a generative tool to shape design concept. 

Workshop Dates: February 2019


Ideation, story-board, scenario,  storytelling, role-playing, bodystorming, interaction flow, rapid prototyping, metaphors & analogies, people-centered design.


Storytelling is nowadays a familiar word in the design world: scenario, storyboards, videos, are often used to communicate ideas. Telling a story can go beyond being the communication of a final concept. It is, in fact, a tool to generate ideas and refine projects. Putting our design subject in context, helps us to understand the framework we are working on, the constraints, and inspiring nuances. When we use narrative to elaborate a concept, we are generating a better design brief for ourselves. In this workshop, we are going to explore how storytelling in design is key as a generative method.

Based on the Sustainability Goals, we will practice triggering new perspectives on a problem. We will use analogies, metaphors, and storytelling to explore real-world problems in alternative realities by giving them different contexts. When building interactive services and artifacts we always need to look at the process through different lenses, understanding what happens at a macro and micro level. In this class we want to share different storytelling methods that address the different phases of the design process, looking at the big picture and at the design details.

Learning Expectation:

  • Contextualize design concepts using role-playing and storytelling as a design tool.
  • Expand the people-centered design approach to the ideation phase by using scenarios as generative tools.
  • Develop an ability to find and expand insights by using narrative to put an idea in a specific situation.
  • Generate and use metaphors and analogies to spice up the design process.
  • Learning basic methodology on interaction flows to create an experience prototype.
  • Using different storytelling technique and resolution to communicate with team members, users, and stakeholders, in the different phases of a project