Design Thinking

Workshop Dates: November 29-December 1, 2019 (December 1, until 2pm)

Enrol here!

Faculty: Simona Maschi & Clara Subirats

What is this workshop?

This intensive three-day workshop offers a deep-dive introduction to the concept and practice of design thinking for services, processes, and products. Understand why design thinking has become the go-to approach for innovation across industries, and learn how to apply it according to your own needs. You’ll walk away with a complete toolkit for human-centred innovation and a certificate from CIID.

This hands-on course will guide you through the entire process, from understanding a stakeholder group to discovering a need and creating a solution to address it—whether it be by process, service, product, or app. You will do research, create insights, and prototype and test solutions. Along the way you’ll learn practical tools such as research methods, synthesis approaches, user journey mapping, rapid ideation, and experience prototyping techniques. 

Lectures are spread throughout the three days and are immediately followed by direct hands-on applications, research and prototyping in the field, and individual and group coaching along the way. We will work according to a rapid design thinking process that puts the user at the center to create actionable, business-ready experience prototypes.

By the end of day 3, you will be ready to apply this knowledge to your own work and become an ambassador of fast-paced change inside your organisation.

What will you learn?

You will learn the basics of a Design Thinking process. Over the course of three days, we will introduce you to fast, effective, and broadly applicable tools for researching strategic innovation opportunities and prototyping digital, physical, and hybrid service concepts. Our focus is on nuanced applications specific to CIID’s design practice in Copenhagen with an emphasis on techniques for practical innovation, all applied through learning by doing.

How will you learn it? 

The 2.5 days of teaching are structured around three main phases of the Design Thinking process: Understanding – Exploring – Testing.


  • Intercept Interviews: Tips and techniques for spontaneous, in-context, field research.
  • In-depth Interviews: Templates and structures for gaining deep user insights.
  • Research Synthesis: How to make sense of field research through clustering techniques.
  • User Journey Mapping: Identifying pain points and highlights in an existing service.


  • Insight generation: Techniques for distilling large amounts of data and complex information into actionable insights.
  • Opportunity finding: How to formulate designable questions from research-backed insights.
  • Rapid ideation: Tools for generating large quantities of ideas and refining them.


  • Concept mapping: Tools for developing rough ideas into a detailed and actionable concept.
  • Co-creation: A powerful way to get input and buy-in from end users by involving them in the design process directly.
  • Experience Prototyping: Techniques for creating and testing immersive prototypes ready for further development. Guidelines for iteration and optimal fidelity levels for rapid field testing.

Is this for you?

This workshop is open to everyone; no specific prerequisites are needed. Just come with an open mind and a curious approach, and be ready to make things with your hands.

The workshop should be of value to anyone responsible for creating or delivering products and services, understanding customers and users and improving their experience, or managing such a process.

What you need to bring to this workshop:

  • A computer
Schedule: November 29-December 1, 2019. The workshops generally run from 9am to 5pm (on December 1, until 2pm).
Participation Fee: 1350 USD per workshop at the regular fee – read more about the Fees.
Enrol now: There is a maximum number of 20 places available for each workshop, first come first served. Enrolment will be closed when the workshops are full.
More information: Please write to for any further information.