CRE.AR – Augmenting Creativity

CRE.AR uses Augmented Reality (AR) to help amateur photographers build skills and explore their environment by using their photo history to generate recommendations that expand their range of color, content, and framing

One example is the animated characters that are superimposed into the environment, which encourage the photographer to take pictures at new scales. Mrs Worm pulls you into a macro-perspective, while Mr Elephant requires you to stand back in order to fit him into the frame, in turn creating an image frame that is appropriate for landscape photography.

The brief was to use paper prototyping to create an app that augmented creativity, and the team thought it would be an interesting challenge to create a paper prototype of a camera app.