Hood: Research

The course spanned over two weeks, where the first focused on collecting data and research, and the second week focused on analysis and ideation. With the brief asking to investigate ways to foster inter-generational exchange.

Data and research

The team conducted three in-depth interviews with one elderly, one young adult and one analouge participant to get en understanding of how elderly and young people can connect naturally with each other in their local community, and get a deeper understanding of their individual needs. Using tools such as mapping to get participants to localize what they define as their local community.

After collecting the data the team got into analysis and generated some key insights:

  • Excuses and personal motivations help and push people to naturally interact with strangers.
  • People in cities have a weaker connection with their neighbors due to the amount of people, the overwhelming number of opportunities and the small checks of spontaneous recurring interactions.
  • All generations are increasingly present on social media, but it’s mostly used to reinforce existing networks.

Based on the insights the team came up with a design question: “How might we motivate neighbors of all ages to interact with each other in their day-to-day life around their neighborhood?”. And with help from the co-creation session with the Balthazar group, the team continued ideating and started to develop a final concept.

Concept
The final concept “Happ” is an app that encourage people at all ages to be more active and contribute more to the social happenings in the local community. With the goal of helping people to meet others from their local community based on shared interests, where age doesn’t matter.