Filter Your Pixels

“Filter Your Pixels” was designed to make reading the news more appealing and accessible to young people.

The main focus was to design an interface which is relevant and responsive to the needs of our audience. Keeping that in mind we interviewed 3 youngsters within the age range of 16-24 to examine the frequency and way in which they get informed and read the news.

Traversing the digital era, young people can relate more to images, through which information consumption can happen fast and instantly. Taking that into consideration, the design of the app is based on images rather than big blocks of text.

As we all know “one picture is worth a thousand words”, so more importance was given to images to create a consistent visual theme throughout the app. That led us to the design of an app through which one can filter the news, by choosing his/her preferred sources and topics of interest, and then get notified for the latest news and updates by receiving a small image with a caption. Through “Filter Your Pixels” people can customise the information and knowledge they receive.

Although we learned a lot during the process, we realised that there are several applications already in the market and it was hard for us to distinguish ourselves among the competitors. We had different ways of approaching the topic, some of us were focusing more on the aesthetics, others on the function and others on the level of uniqueness of our service. As a result, we created something that was not as fulfilling but definitely a step closer to a better future design.