EcoPocket is a web-service which lets users track their carbon and water footprint of products they purchase and also helps users in tracking and managing their monthly expenses.

The story is narrated from the user’s point of view so they could explain why it is useful to them. Two different users were included to show different use cases. This was done with intention of creating a connection with the viewer since it does not look like the company is selling a service – but people like you are sharing their experience.

After finishing the storyboard, a low fidelity shoot was done, covering as many things as possible in the production and pre-production such as the interfaces and speech. Sound editing was a big issue for cutting out background noise and emphasising the speech. The shots were sequenced in such a way that the user talks about a feature face to face with the audience followed by close-up views of the interface showing the actual user flow.