Change Management through Design

Workshop Dates: To be decided

Faculty: To be decided

What is this workshop?

Technology is changing our world faster than citizens, businesses and governments can respond, leading to uncertainty and increasingly negative outcomes. And, while organisations of all types, sizes and maturities are struggling to adapt — rethinking their external customer/citizen value propositions while simultaneously reinventing themselves internally — traditional change management schemes based on hierarchical models are proving less and less effective.  

Although ‘digital transformation’ has become the new solution buzz word, experts like Chris Skinner have pointed out that digital is about culture and people rather than technology. To bridge this gap, businesses, governments and NGOs are finding an unlikely partner in design  building, buying or partnering not only to create cutting-edge products and services, design’s traditional role, but to foster innovation and organisational transformation as well. 

Design Transformation is an emerging, holistic and people-centred approach which focuses on building ‘social technology’ for the 21st century. The method drives innovation by developing the mindsets, skills and tools which enable people to co-create the processes and culture necessary for success in today’s ever changing world.

Design’s focus on human needs and behaviours, positions it as a powerful player in the Transformation space. Indeed, the same methods and principles which create amazing products and services for customers and citizens are equally applicable to building strong, innovative and change-embracing teams, processes and cultures. The Design Transformation process bridges three traditional silos: leadership vision, organisational capacity building and co-created process change to deliver real and meaningful impact. It leverages the power of leadership vision while acknowledging that organisation-wide behaviour change in each individual employee is essential to success.

This workshop will use a hands-on project-based approach to explore the Design Transformation process for fostering innovation from the inside out. 

What will you learn?

  • How to recognise and make the case for organisational change through design
  • How the Design Transformation process works in practice
  • How to envision a customer-centric value proposition 
  • Steps for connecting leadership vision to organisational capabilities
  • Methods for reinventing systems through co-creation
  • Ways of measuring impact and improving through iteration
  • Insights from case studies like BBVA, IBM and others
  • Steps for kickstarting Design Transformation in your organisation

How will you learn it?

The workshop consists of a five-day Design Transformation sprint which will equip participants with a practical human-centred framework for change management, flipping many of the traditional models on their head.

Participants will work in small, hands-on teams to reimagine and prototype part of a real organisation. Over the course of the week, we will place special emphasis on UN SDGs, particularly Goal 9, dealing with Innovation and Goal 11, sustainable cities and communities.

Students will learn techniques to understand, design, concept, and test solutions. We will also spend time discussing relevant case studies and best practices from different industries and organisational types.

Is this for you?

This workshop is open to anyone who is interested and curious about how to transform organisations leveraging the toolset of human-centred design. The workshop will be particularly relevant to those who work in or with large corporations and the public sector or have the aspiration to do so in the future. This five-day experience will be interesting for service designers, product/interaction designers, as well as business and engineering professionals interested in knowing more on how to apply design not just for products and services but for organisational change.

What you need to bring to this workshop:

  • A computer