A concept blueprint outlines and specifies each individual component of a concept in detail - in logical sequence across time and in context. It is typically a visual working document that is adapted throughout a design project as new insights are discovered. It provides a clear roadmap for delivery of a concept, outlines all critical areas to be defined, and reveals potential areas of overlap.
A brainstorm is a creativity session where people generate as many ideas as possible. The tone of this session is open and accepting. No ideas are dismissed during a brainstorming session, as the focus is on quantity and imagination in order to generate a broad range of possibilities. Brainstorming helps to promote a culture of building on the ideas of others and it holds a great value as ideas are generated from multiple perspectives and levels of expertise.
A concept is a developed idea that could potentially become a product or a service in the near or distant future.
An elevator pitch is a quick and punchy explanation that clearly describes your idea.
A prototype is a low fidelity version of your idea, it could be a sketch, an object built with paper or cardboard, a graphic on a screen or a video. The purpose of an experience prototype is to enable people to feel, understand and evaluate the experience of using a new object or a service.
This is a question inspired by the areas of opportunity detected through the user research. The question is phrased as "How Might We..." and paired with a constraint, to inspire the brainstorm session.
HIGH AND LOW FIDELITY
These are terms used when negotiating what kind of prototype to build. A high fidelity prototype can seem close to an almost finished product. A low fidelity prototype is a work in progress - just enough prototyping in order to communicate the idea. A low fidelity prototype can sometimes be easier for an interviewee to comment openly on, as a nearly final product sometimes feels too complete to evaluate.
An insight is a conclusion that has been derived from the observations and the interviews done in the field. An insight is not simply an answer to one question, but a conclusion drawn from multiple perspectives.
A quote is a relevant word-for-word statement that the user has shared during an interview. It consists of one or two sentences selected from a conversation that are particularly relevant for the research objective.
RAPID, ITERATIVE PROTOTYPING
Prototyping can be done at different levels of fidelity (see 'high fidelity and low fidelity' above), from paper sketches to polished video and fully working software. It is typically better to start simply with paper sketches, and then rapidly iterate the idea, increasing the fidelity of the prototype with each step.
The scenario of a concept tells the story of the users, the context in which the concept takes place and the action or goals involved in the activity. The scenario is often a hypothetical view of an overall concept that is used to facilitate discussion and a common understanding around the idea.
A touchpoint is the interface between the customer and a service, before, during and after a transaction or interaction with that service.