Todd Siegel

Monday, 29th Jun 2015


Interaction First Design

In this talk and demo, Todd will explore an alternative workflow for designing and prototyping mobile apps.

Why are static tools like Sketch or Photoshop (even with artboards) used to design, layout, and think through interactive animated experiences? Does this not create a waterfall between visual design tools and interaction design tools > where the static assets are ported?

Avoiding context switching and stop disrupting your prototyping flow. Try designing and sketching interaction flows and animation using prototype level assets – all within the same tool context.

Todd will demo a live prototype in 30ish minutes linking initial paper sketches into flows, adding scrolling and transitions, then progressively enhacing with high enough fidelity assets along with refined interactive animation – all within

Todd Siegel is a product designer, entrepreneur, and wordsmith based in San Francisco.

Todd specialises in prototyping native iOS apps with interactive animation – and has given talks and demos on mobile prototyping at Xerox PARC, General Assembly, Apps World, Protohack, and range of companies such as Live Nation, Cibo, Linden Labs, PayPal, Salesforce and others…

He serves as the product evangelist for – a tool for creating prototypes that feel real – without coding (and within minutes). Todd is represented by 10x Management (talent agent for independent developers and designers) and was recently interviewed in the New Yorker about the future present of work.

When: 5-6pm – Monday, June 29th, 2015

Where: CIID, Toldbodgade 37b, 1253, Copenhagen K, DENMARK

If you’d like to sign up, get your ticket here: 


If you’d like to do a bit of reading beforehand, here’s an article Todd wrote on Prototyping Interactive Animation: