Steven Singh

Wednesday, 5th Nov 2014

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Discovering the underestimated value of social influence online

By taking a different approach to social media, new context can be given to on-line space. The importance of relationship building and how it can lead to influence in the real world is a hugely underestimated theme. Few companies realise it and can see the commercial value. The reality is that the online influence value can have significant short and long term strategic impact to business. If you are proactive about it , there is great opportunity.

Taking the influence view from the perspective of relationship building on social media can impact any part of business and society’s lifestyle. Social influence derived from the digital world shapes buying behavior and usage experience.

Companies working with smart homes test the lifestyle choices of the consumers and adapt their products and value proposition based on real time lifestyle analysis. Steven Singh can show you how. He will also share a case from Novoyzmes a global biotech that gained significant commercial value on social through smart strategy and careful influence mapping.

Steven Singh is the founder and CEO of Inspirio, a next gen digital operations consultancy and agency. He has extensive marketing and management experience at fortune 500 companies like Microsoft, Nestlé and most recently at the corporate headquarters of Danish biotech Novozymes. His passion for social media comes from his experience as a global social media program manager, where he initiated and led a commercially oriented social media driven projects such as lead generation, market intelligence ad thought leadership.

Where:
Copenhagen Institute Of Interaction Design ApS
37 Toldbodgade
1253 Copenhagen
Denmark

When: Weds, November 5th, 2014 – 5-6pm

Sign up: https://www.eventbrite.com/e/open-lecture-steven-singh-tickets-13549550069