Open Lecture: Victoria Kirk-Owal + Carl Alviani

Monday, 8th Apr 2019

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Narrative Prototyping: Using Stories to Make Better Design Strategy

You’re designing a new service, product, app, website, etc., and you want all the parts to work together. You want it to make sense; to be seamless. You want it to be *meaningful*. But where do coherence and meaning come from? In our experience, it’s narrative: the most meaningful experiences have the strongest stories, and a clear narrative arc makes for good strategy.

This talk discusses the psychology of storytelling and why humans tend to think in narrative. More importantly, it presents a concrete approach for turning written and visual narrative into a robust UX planning and prototyping tool, that enables rapid conceptual iteration early in a project (rather than burning hours on premature Agile sprints). Drawing on numerous real-world examples, this talk demonstrates Narrative Prototyping can inform user journeys, scenarios and service maps, and get design teams communicating and working in the same direction.

Victoria Kirk-Owal and Carl Alviani are design strategists and writers who’ve been tackling this problem for over a decade, and have found that the most meaningful experiences usually have the best stories–and that a good story always makes for better strategy.

When: Mon. April 8th 2019, 17-18.

Where: CIID, Toldbodgade 37B, Ground Floor, 1253 Copenhagen K.

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