Simone Rebaudengo

Simone Rebaudengo is one of the founders of, where he works with international clients like Google Creative Labs and Arduino exploring future products and interactions. He is part of the design collective and creative associate at the Near Future Laboratory. In his previous career he used to work at BMW Designworks, frog and at Haque Design+ Research jumping between Fortune 500 clients and small startups across Europe, Asia and Australia.

His work focuses on exploring the implications of living with networked, smart and autonomous systems and the near future of more-than-human design. Sometimes they are real products, sometimes they are fictional.

Simone published a book of future fables called ‘Everything is Someone’ and ‘Design for living with Smart Products” with O’reilly. He s also Visiting Lecturer at Copenhagen Institute of Interaction Design (CIID) and has been lecturing and talking at international conferences like Tedx, IxDA, SolidCon, Thingscon and Dconstruct. His works have been published internationally on Wired, Fast Company, The Atlantic and Designboom, awarded by Core77, Interaction Awards and Internet of Things Awards and exhibited in galleries and museums like Vitra Design Museum and MAK Vienna.