Simon Herzog

Simon teaches designers about business and businesspeople about design. He is pragmatic about solving problems and passionate about working in fast-paced cross-disciplinary environments. With a background in sociology from Columbia University, early-stage investing in New York’s startup scene, and interaction and service design at CIID, he has worked in environments such as prisons, project buildings, and venture capital boardrooms. This hybrid experience between field work, design, and business makes him particularly attuned to creating strategic and financial viability through service design informed by real-world insights. Or, more simply: creating services that work, solve problems, and delight.