Minnie Bredouw

Minnie is a Senior Design Lead at IDEO, where she focuses on strategy, user research, and UX. For more than a decade, she has used design as a means to make positive impact in people’s lives in over a dozen countries around the world. Prior to her current role, she was a Fellow at ideo.org, helping to build and scale their digital offering in emerging markets, and a Senior Designer at Frog Design.

Her current focus is leading and mentoring project teams, as well as pushing the craft of empathy driven UX, within IDEO, and beyond. Past collaborations of hers include Nike Foundation, Marie Stopes International, Hewlett Foundation, UNICEF, Beyond 12, World Health Partners, TEDx, and Princeton University, among others. She has solved challenges that range from designing a reproductive health program for teens, to creating a digital coaching platform for first generation college students. Her work has garnered awards from Core77, IDSA, Webby, Edison, and the Robin Hood Success Prize.

She also supports the growing community of designers, having been involved with the creation of IDEO’s Design Kit, The Circular Design Guide, and Frog’s Collective Action Toolkit. Her belief is design is most meaningful when shared with others.