Martina Pagura

Martina is an Interaction and Service designer who loves to work on new concepts (abstract or concrete) that explore the possibility of promoting new lifestyles and behaviours. She approaches design problems by looking into the future and imagining new ways of doing things.

She is currently based in Barcelona where she is part of the Alpha Health,  Moonshot unit of Telefonica, which the mission is to shape positive global futures and make mental health support accessible to a broad population. As part of the challenge, she explores and delivers product solutions in which the User Experience is enhanced by the use of AI (artificial intelligence)

Her professional experience span from working for big tech companies like HP and Microsoft to agencies like CIIDConsultancy and education (CIID, IED, Elisava). She has been slaloming between shaping the future vision for new technologies, shipping products and design research.

Martina is graduated both in interaction and product design. Her education developed across multiple European institutions, in Italy, France and finally Copenhagen, where she built up her knowledge moving among different design disciplines, methods and approaches. Through this experience, she developed a critical viewpoint about how design can be applied to various contexts and industries, as well as a strong set of practical skills she uses to realise her ideas and visions.

Martina likes to find connections between abstract concepts and practical applications: She strongly believes that looking into the real world and talking to real people is the best place to harness inspiration that can then be used to drive innovation projects. Her strong ability in prototyping and her love for people-centred design processes are key factors in creating solutions that will create positive change for people lives.

Specialties: Concept Generation, User research, Storytelling, Prototyping, Co-creation.