Grace Ascuasiati

Grace is a design strategist and facilitator with broad experience helping teams work with the user in mind, fostering culture change, activating creativity, and optimising design and innovation processes.

Her background in design research has been key in transformation initiatives where understanding both stakeholders and clients is necessary in order to generate processes, projects, and training that align company strategy and culture with people’s needs.

Grace is currently the Head of Research at Design Transformation, where she helps companies empower their teams for innovation. She currently teaches Design Research at the Digital Design program from the European Institute of Design in Madrid, and Facilitation at the Customer Experience Master in IE Madrid.