Grace Ascuasiati

Grace is a design strategist, researcher and facilitator with broad experience helping teams work with the user in mind, fostering culture change, activating creativity, and optimising design and innovation processes.

Her background in design research has been key in transformation initiatives where understanding both stakeholders and clients is necessary in order to generate processes, projects, and training that align company strategy and culture with people’s needs. She has previous experience developing the Design program for BBVA, and working with companies like Huawei, Mapfre, Telefonica, etc. to help their teams scale and grow their innovation capabilities.

Grace currently teaches Design Research at the Digital Design program from the European Institute of Design in Madrid, and Facilitation at the Customer Experience & Innovation Master at IE Schools of Human Sciences and Technology.