Caroline Arvidsson

Caroline is senior service designer at IXDS in Berlin. Her greatest passion as a designer is to research – better understanding people’s behaviours in context, and designing services which answer to needs with sustainability and longevity in mind.

Before joining IXDS, Caroline graduated with an MA in Design from the Royal Danish Academy of Fine Arts in Copenhagen. She has worked as a design consultant, researcher and teacher at for example Copenhagen Institute of Interaction Design and at Mindlab – a cross-governmental innovation unit. Following a research initiative to better understand the situation for refugees along the national borders within Europe, she teamed up with two CIID colleagues and co-founded Refugee Text – a startup designing information tools, such as chatbots, for refugees around Europe.

Caroline is driven by her curiosity and eagerness to design at human scale. She has a background in linguistics and is passionate about learning new languages. This supports her ambition to meet people at eye level. At IXDS, Caroline works in collaborative teams, with a focus on people-centred research, storytelling, and designing interesting tools to reach deep and meaningful insight.

A ceramicist by training, Caroline enjoys to explore this craft by the throwing wheel in her workshop, making everyday use objects. She is a big fan of running as a means to explore a new neighbourhood, and she always carries her drawing book and sharpie, sketching people and everyday situations around her.