Change Management through Design

Workshop Dates: February 17-21, 2020

Enrol here!

Faculty: Mary Wharmby & Sagrado Nova

What is this workshop?

Technology is changing our world faster than citizens, businesses, and governments can respond; leading to uncertainty and increasingly negative outcomes. While organisations of all types, sizes, and maturities are struggling to adapt — rethinking their external customer/citizen value propositions while simultaneously reinventing themselves internally — it is clear that traditional change management schemes based on hierarchical models are proving less and less effective.  

Although ‘digital transformation’ has become the new solution buzz word, experts like Chris Skinner have pointed out that digital is about culture and people rather than technology. To bridge this gap, businesses, governments, and NGOs are finding an unlikely partner in design — building, buying, or partnering not only to create cutting-edge products and services (design’s traditional role) but to foster innovation and organisational transformation as well. 

Design Transformation is an emerging, holistic, and people-centred approach that focuses on building ‘social technology’ for the 21st century. The method drives innovation by developing the mindsets, skills, and tools that enable individuals to co-create the processes and culture necessary for success in today’s ever changing world.

Design’s focus on human needs and behaviours positions it as a powerful player in the Transformation space. Indeed, the same methods and principles that create amazing products and services for customers and citizens are equally applicable in building strong, innovative, and change-embracing teams, processes, and cultures. The Design Transformation process bridges three traditional silos: leadership vision, organisational capacity building, and co-created process change; to deliver real and meaningful impact. It leverages the power of leadership vision while acknowledging that organisation-wide behaviour change in each individual employee is essential to success.

This workshop will use a hands-on project-based approach to explore the Design Transformation process for fostering innovation from the inside out.

What will you learn?

  • How to recognise and make the case for organisational change through design
  • How the Design Transformation process works in practice
  • How to envision a customer-centric value proposition 
  • Steps for connecting leadership vision to organisational capabilities
  • Methods for reinventing systems through co-creation
  • Ways of measuring impact and improving through iteration
  • Insights from case studies like BBVA, IBM and others
  • Steps for kickstarting Design Transformation in your organisation

How will you learn it?

The workshop consists of a five-day Design Transformation sprint which will equip participants with a practical human-centred framework for change management, flipping many of the traditional models on their head.

Participants will work in small, hands-on teams to reimagine and prototype part of a real organisation. Over the course of the week, we will place special emphasis on United Nations Sustainable Development Goals, particularly Goal 9: Dealing with Innovation and Goal 11: Sustainable Cities and Communities.

Students will learn techniques to understand, design, concept, and test solutions. We will also spend time discussing relevant case studies and best practices from different industries and organisational types.

Is this for you?

This workshop is open to anyone who is interested and curious about how to transform organisations by leveraging the toolset of human-centred design. The workshop will be particularly relevant to those who work in or with large corporations and the public sector or have the aspiration to do so in the future. This five-day experience will be interesting for service designers, product/interaction designers, and business and engineering professionals interested in exploring the application of design for organisational change and not just for products and services.

What you need to bring to this workshop:

  • A computer

Enrol now: There is a maximum number of 20 places available for each workshop, and all admission is based on a first-come first-served basis. Enrolment will be closed when the workshops are full.