People-Centred Research

Basing insights and opportunities on real people’s needs and desires: learn the design research methods to collect and develop them.

Enrol here!

Workshop Dates: Dec 3-7, 2018

Faculty: Simon Herzog & Arunima Singh

What is People-Centred Research?

People-centred research is a practice that refreshes the participant’s mind. It’s a humble and collaborative activity that helps designers stay more finely tuned to their surroundings and the beliefs and ideas of others. Design researchers are good listeners and synthesizers, who open themselves to knowledge and inspiration from unexpected sources.

At its core, people-centred research is about helping researchers draw inferences about what’s important: the essential elements of the user experience that can drive and inspire solution development. People-centred research is a chance to invite into the design process a set of views and perspectives that designers may have failed to anticipate by considering only their own experiences or values.

What you will learn:

  • the fundamental tools and methods of people-centred design and a process framework for projects.
  • a deep dive into field research techniques, team based analysis, translation from insights to ideas, and storytelling.
  • a myriad of exercises to refine specific skills such as guiding conversations, observing people, thinking on your feet, or building trust.
  • a process that focuses on discovering new design directions, rather than executing them.

How you will learn it:

As key foundations of the people-centred design toolbox, research methods and skills are critical to getting the most out of fieldwork, synthesising insights, and storytelling. This workshop will rapidly explore specific practices, tricks, and methods that designers/non-designers can use to boost their skills and enhance their project outcomes.

Each day of the course will be a small project in itself that teaches a component on the PCR process. Each day will consist of an introductory lecture, a set exercise, and teamwork & feedback. This course isn’t focused on creating one project, but rather a series of exercises that teach the key skills of PCR.

Is this for you?

Yes, if you are interested and curious to understand your users/clients/beneficiaries/networks or generally the people around you in a deeper and more valuable way. Anyone from students, teachers, marketers, and product designers who want to explore new tools and environments, has something to gain by this methodology.

What do you need to bring to the workshop?

  • Computer
  • Notebook & pen

Enrol now: There is a maximum number of 20 places available for each workshop, first comes first served. Enrolment will be closed when the workshops are full.