People-Centred Research

People-Centred Research is also available in Copenhagen July 8-12 and August 5-9.

Base your design work on insights and opportunities found in the experience real people have in their lives, identify their needs and desires. In this workshop, you’ll learn the design research methods to collect and develop these valuable insights.

Enrol here!

Workshop Dates: August 19-23, 2019

Faculty: Fahmida Azad & John Lynch

What is People-Centred Research (PCR)?

People-centred research is a practice that refreshes the designers’ mind. It’s a humble and collaborative activity that helps professionals stay more finely tuned to their surroundings and the beliefs and ideas of others. Design researchers are good listeners and understanders, who open themselves to knowledge and inspiration from unexpected sources.

At its core, people-centred research is about helping you draw inferences about what’s important to your work: the essential elements of the user experience that can drive and inspire solution development. People-centred research is a chance to invite into the design process a set of outside views and perspectives that designers may have failed to anticipate.

What will you learn?

  • The fundamental tools and methods of people-centred research and a process framework for the research phases of projects.
  • A deep dive into field research techniques, team-based analysis, and storytelling.
  • A myriad of exercises to learn and develop specific skills including guiding conversations, observing people, thinking on your feet, and building trust.
  • A process that focuses on discovering new design opportunities, rather than executing against them.

How will you learn it?

As key foundations of the people-centred design toolbox, research methods and skills are critical to getting the most out of fieldwork, synthesising insights, and storytelling. This workshop will rapidly explore specific practices, tricks, and methods that designers and non-designers can use to boost their skills and enhance their project outcomes.

Each day of the course will be a small project in itself that teaches a component of the PCR process. Each day will consist of an introduction lecture, a set exercise, teamwork & feedback. This course isn’t focused on creating one project, but rather a series of exercises that teach the key skills of PCR. The exercises, together, will build into a final piece of storytelling to recap the insights learned through research throughout the week.

Is this for you?

If you are interested and curious to understand the people you are designing for, this is for you. It’s about getting to know your users, customers, stakeholders, networks, or generally the people around you in a deeper and more genuine way. We believe that everybody can benefit from applying PCR approaches in their everyday profession or field of study.

What do you need to bring to the workshop?

  • A computer
  • Notebook & pen
  • A smartphone or camera capable of recording HD video and taking good photos.
  • A smartphone or portable audio recorder/dictaphone suitable for recording interviews of up to 1hr duration.

Enrol now: There is a maximum number of 20 places available for each workshop, first come first served. Enrolment will be closed when the workshops are full.

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