Designing for Behaviour & Impact

Learn how to incorporate an understanding of people’s behaviors into the design process to create solutions that have measurable impact.

Workshop Dates: July 10 – 14, 2017

Human-centered Design, Behavioral Science, Social Impact

The Design for Behavior & Impact workshop will follow CIID’s “learning by doing” philosophy and “people- centered” approach to introduce students to Interaction Design through the lens of social impact. The workshop will also investigate how behavioral science can help designers generate key insights to the motivations underlying their target audience’s behavior and will introduce strategies to shift the focus from stated preferences and opinion to measurable behaviors.

Learning expectations:
Participants will:

  • Develop a point of view of how design plays a role in creating social impact and develop a personal perspective on what social impact means to you
  • Experience how the design process including research, prototyping and storytelling can have a meaningful contribution to social impact projects
  • Learn how the field of behavioral science can be applied to research and design to make more valuable solutions to complex issues
  • Gain appreciation for how design fits into global development projects and how to measure and scale the impact of your solutions


Adam Little
Alexandra Fiorillo