Design for Behavior and Impact

Learn how to conceptualise and prototype new products or services that will create meaningful change

Workshop Dates: July 18 – 22, 2016

Keywords: human-centered design, behavioral science, design for social impact

Description:

The Design for Behavior & Impact workshop will follow CIID’s “learning by doing” philosophy and “people- centered” approach to introduce students to Interaction Design through the lens of social impact. Over the course of five days, an international, multidisciplinary cohort of students will collaboratively prototype new products and services while exploring how a human-centered design process can create meaningful impact and viable solutions for underserved communities around the world.

This workshop will also investigate how behavioral science can help designers generate key insights to the motivations underlying their target audience’s behavior so they can make more informed predictions about how people will behave when faced with new decisions in the future. We will introduce strategies to shift the focus from stated preferences and opinion to measurable behaviors while maintaining the spirit of innovation.

The workshop will be led by GRID Impact, a global research, innovation and design firm that specializes in human-centered approaches to policy, program, and product challenges. We combine the evidence-based insights and diagnostic approach of behavioral science with the creative problem-solving and iterative, collaborative processes of human-centered design for more predictable, longer lasting results to economic and human development challenges.

Learning expectations:

  • Develop a point of view of how design plays a role in creating social impact and develop a personal perspective on what social impact means to you
  • Experience how the design process including research, prototyping and storytelling can have a meaningful contribution to social impact projects
  • Learn how the field of behavioral science can be applied to research and design to make more valuable solutions to complex issues
  • Gain appreciation for how design fits into development projects and how to measure and scale the impact of your solutions

Prerequisites: None

Faculty:
Alexandra Fiorillo (GRID Impact)
Adam Little (GRID Impact)