Alexandre Gentner

Country: French
Area of expertise: user experience strategy, user research, cultural research, service design, interaction design
My name is Alexandre Gentner and I am a user experience strategist. I was initially trained as an engineer and then widen my field of expertise to business and design over the course of my studies. In 2014, I completed a PhD research in the field of user research and user experience design. My research, conducted at Toyota Motor Europe, was focused on the definition and representation of user experience directions during the early stages of new vehicle development. After this, I founded Kokekoko and continued advocating as a consultant for more emotional bonds between products or services and their future users.