Applied Service Design Techniques

Explore the makings of Service Design in this collaboration-heavy, hands-on, one-week workshop with some of Europe’s leading consultants in Service Design thinking.


Workshop Dates: July 6-10th

Keywords: strategic, digital, physical

Services are made up of many touch points: printed materials, websites, face-to-face contact, physical objects and more. Designing a service is a complicated task. In this one week workshop we aim to provide participants with skills to understand user needs, come up with great service ideas, communicate these ideas well and finally prototype aspects of a service with real users.

The format of the course will take the form of a set project/design space, and will be taught using presentations of techniques and examples, mixed with practical experience. Participants will work in small groups to create a service in 5 days.

We will work on the streets of Copenhagen using various methods to explore user insight. We’ll learn how to generate ideas and run an ideation session, turn our user journeys into experience prototypes, test these with users and present the output to the class. The skills you learn will be transferable across different sectors and scales of service. Expect a hands-on week, with lots of collaboration, experimentation and results that are sure to be innovative and surprising.

CIID Consulting