Happily Ever After: Storytelling in Interaction Design

Workshop dates: July 7-11th

Plot. Genre. Character. Conflict. Terms that you usually hear in association with the latest Hollywood thriller or blockbuster novel, not breakthrough interaction design. But as a designer, need to be strong not only at the craft of creating compelling products and services. You need to be able to construct and tell great stories, in the service of advancing the needs of your users and creating desirable, delightful experiences.

In this week-long class at CIID Summer Camp, you’ll explore:

• Why stories are crucial as part of the product and service design process, from gathering stories from research (what is?) to envisioning future-forward experiences (what if?)
• What story elements are necessary as part of envisioning those experiences: character, setting, conflict, and so forth
• How design teams use story-based tools at various levels of fidelity: user stories, user journeys, scenario-based storyboards, animatics, and video prototypes

Then, in a multi-day team design project, you’ll have a chance to experiment with different storytelling tools to create a compelling video prototype of your solutions.

Requirements for participation:
It is encouraged for participants to have a baseline familiarity with the design process, a computer with rudimentary video editing software, and a smartphone/camera with which to take still and video photographs.

David & Mary Sherwin

David Sherwin is an interaction designer and creative director with a depth of expertise in working with multidisciplinary teams to create compelling solutions for challenging business and social problems.

David is currently an Interaction Design Director at frog, a global product design and strategy firm, where he helps to guide the research, strategy and design of novel products and services for some of today’s leading companies and nonprofit organizations. His clients have included GE, AT&T, Microsoft, Girl Effect, Toshiba, and many others.

He is a co-author of frog’s Collective Action Toolkit, which is used worldwide as a collaboration and creativity tool for group problem solving. He is also a senior lecturer in the BFA in Interaction Design program at California College of the Arts, where he teaches a studio class about the intersection between interaction design and artful storytelling.

David’s two books are Creative Workshop: 80 Challenges to Sharpen Your Design Skills, which has been translated into multiple languages, and Success by Design: The Essential Business Reference for Designers.

He has spoken and conducted workshops at events such as SxSW, Interaction, UX London, Sandbox Summit@MIT, HOW Design Live, as well as at many design schools. His writing has appeared in FastCoDesign, TheAtlantic.com/Life, A List Apart, PSFK.com, HOW and other periodicals. He lives in the San Francisco Bay Area with his wife, the poet and writer Mary Paynter Sherwin.