Yichi Zhang

Design Through Thinking Out Loud
Body Craft: Form, Function, and New Body, Wearable Teachnology
From Input to Output: Open Tools

Country: China, U.S.
Areas of expertise: Branding, Management
I studied international business and finance when I was in undergraduate. Initially, I was going to start a career in investment banking after graduation. At the end of my first semester of my senior year, I realized I didn’t really like the banking environment. Hence, I declined my job offer and applied to a master program in advertising.

Currently, I have just completed my first year of the master program specializing Creative Brand Management. From working with art directors, copywriters, and user experience designers. I have become more interested in design, ideation mapping, new technology, user experience, etc.

I am spending 10 out of 12 weeks of my summer break taking classes in 3 different institutions studying graphic design, interaction design, and creative thinking in Florence, Copenhagen, and London. I am looking forward to learn from not only the instructors but also my peers.