Eye-Do

Based on the brief provided by Nokia, we realised early on that we were dealing with a two-fold challenge:
Understanding current perceptions and uses of young mobile device users (8 years and above); and Translating such behaviour into mature needs that young users of today might develop in the future.

Our explorations with youngsters in Copenhagen quickly led us from the streets into a popular skate park. The observations were startling – skaters aged 8 and above were using mobile video capture devices in unconventional situations to create and share content on-the-go. Furthermore, they were using the content generated to educate themselves on the spot to increment their skating skills.

In the second phase of user research, we gained insights about desires and dependencies around mobile devices as experienced by mature users. We investigated users between the ages of 32 (recent parents) to 63 (retiring) to have a perspective on a broad spectrum of mature needs.

Our key insights and projections, and ultimately the final concept itself, was based on the juxtaposition of the above two research efforts carried out in the field.

The result was a primary persona named Lucias (based on an actual youngster we encountered in the field), whose expectations and use of mobile devices demanded advanced content capture and sharing capabilities.

Some of the behaviors described above are captured in the videos shown below:

EyeDo- user research01 from hung-Lin Hsu on Vimeo.

Description: Lucias using video to record, share and learn skating.

EyeDo- user research02 from hung-Lin Hsu on Vimeo.

Description: a sample playback of the video captured by Lucias and his friends.

Projections based on insights

As a result of the process described above, we derived three main projections of mature needs that young users of today such as Lucias would have in their early adulthood:

Nostalgia and Familiarity: Lucias will increasingly rely on mobile technology to relive and reconnect with the past.
Quality Time: With more possibilities offered by mobile technology, time management for Lucias will be characterised by his ability to derive quality time in every domain.
Second Life: With the ability to seamlessly shift between virtual and real worlds, Lucias will want to indulge in different lifestyles in parallel.

Concept

EyeDo from hung-Lin Hsu on Vimeo.

The final concept as presented to Nokia was the video scenario shown above, and communicated the following key ideas:

The tool facilitates collaborative video editing on-the-go, and therefore provides a transformative tool for young creators for whom video is increasingly the medium of choice.
Data exists in the cloud rather than being localised within the device, enabling instant editing and sharing of video content.
The mobile device is transformed, in this case, from the traditional paradigm of a container into that of a lens through which to collaborate and leverage social relationships.
New service models are enabled, opening up opportunities with technology and business partners.

STUDENTS