What is the concept?
EcoPup is a service concept that integrates three key aspects of a sustainable lifestyle for individuals: ecological and sustainable consumption; optimum physical activity; and responsible disposal of materials.

How does it work?
EcoPup provides a gateway for a variety of ecological and sustainable services to be made available on the existing platform of corporate employee discount and health benefit programs.

EcoPup works as a ‘guided service’ for the user and employees of corporates register themselves on the EcoPup service on their company intranet or the internet website. By downloading a light widget to their mobile phone, an employee can then choose to receive alerts about ecological products and services available in their area. Local ecological stores, health centers, gyms and physical exercise providers, as well as disposal centers for waste are only some of the kinds of businesses that can be tied in to the EcoPup platform.

Additionally, EcoPup allows users to network with others from work to participate in health and physical activities together. The service leverages this social dimension to allow collaborative outcomes and choices for employee communities.

Why is it valuable for the people who use it?
Most employees of large corporations are already part of corporate benefits programs. EcoPup relies on integrating ecological and sustainable consumer choices into such existing networks. This has the dual benefit of bringing sustainability to the user and educating them about sustainable options, while actually helping them make a shift to a more sustainable lifestyle one step at a time.

EcoPup leverages the power of social recommendations, ranking, as well as personalised messaging to provide users with the most relevant and updated choices among product and service providers. The latter, on the other hand, need to maintain the quality required to draw customers, and compete with each other based what customers think.

What were your key learnings?

  • We focused on young, upwardly mobile professionals as a target market. We learned from user research that this market is aware of sustainability as a concept, but does not know where they can participate.
  • Sustainable products and services CAN be designed for markets and consumers who do no have too much of an idea about actionable sustainability.
  • As interaction designers, we realised that technology can be an active participant in promoting behavioral change within complex issues like sustainability.