Nudge

Nudge is an app that helps encourage people to take small steps of action towards the betterment of self and the community. 

The intent of Nudge was to understand how young adults living on their own are self-reflecting and adapting to the COVID-19 pandemic as well as their underlying motivations towards community engagement. It is targeted towards young adults who live alone and are trying to make a conscious effort to work on themselves and find ways to help their communities.

To understand this topic on a deeper level, four interviews were conducted: three In-Depth Interviews and one Expert Interview with a Clinical Psychologist. The participants were young professionals living alone, located across the world. Research probes were also conducted with Emotion Cards to associate images with how they were feeling currently and their outlook for the future. A Community Circle exercise (shown in images) was also provided to compare people’s relationship in their community before and after COVID-19.

Five research insights were uncovered from the rich interviews and cultural probes. The insights touched upon one’s sense of self and one’s sense of community. It was noticed that people were introducing new positive habits, feeling a greater sense of gratitude (for their situation and moments of physical connection), and realizing that relationships in their community were morphing.

A common thread among all insights was this idea around convenience. The pandemic made everything inconvenient, from work to daily routines to relationships. This forced people to ultimately take a step back and adapt to the current situation, sometimes in a positive way. The team wanted to use this newfound behavior into Nudge, a method of Purposeful Inconvenience: fabricating everyday inconveniences which force users to slow down, think through activities, and connect on a deeper level. The inconvenience is invited into the daily routine as a mindful reminder of one’s habits, comfort, and privilege. This can include positive changes to their mental health, buying habits, exercise regime, for example. After time, this ‘inconvenience’ will turn into a positive behavior.