Blox

Blox is a conceptual detox kit that gives you actionable steps to declutter your digital consumption, for good.

This concept is a reaction to the lack of connection between the physical and digital world. There is an unhealthy balance of digital consumption, as most of the apps on phones are designed to be addictive and lose the sense of reality of our immediate perception. 

Digital wellbeing is an important topic to help people become more mindful of their digital consumption. This conversation is especially topical for digital natives (also known as Gen Z), who grew up in a society where consuming real-time digital content is the norm. As digital natives continue to mindlessly consume high amounts of screen based content, this further perpetuates in a struggle to take advantage of their dispensable time.

From personal experience, to hearing from friends, to seeing in the news, there is a clear issue with phone addiction and mindless scrolling on the mobile phone. Secondary research shows that people do want to detox and declutter, but there’s a lack of personal will and guidance to change digital consumption habits.

The goal of Blox was to create purposeful friction to enrich human behavior, which is extremely difficult in the first place. The team realizes social media companies need to be held accountable for designing addictive products, however this kit focuses on helping digital natives to take the power back in their hands to be mindful consumers.

Blox has two key features: Blox and Navigation Cards. Each blox is a physical representation of any app that you own. Your phone will be blank when beginning Blox, so when you want to use a particular app, you need to find that respective blox and insert it into the phone’s charging port. The navigation cards include NFC chips which are then activated to your phone and restrict the duration of phone and app usage. The cards are specially designed to have different daily activities to help you slowly wean off of your digital consumption.