See What You Eat

How might we shift Copenhageners’ food consumption to achieve ‘glocal’ health and environmental sustainability?  

Over the course of two weeks, the team conducted research to better understand Copenhageners’ behaviour and attitudes towards food and sustainability. To gain better insights, in-depth interviews were carried out with respondents who engage in health and environmentally conscious behaviour, and those who are self-aware but more reluctant in taking further action. Each interview was accompanied by a research protocol which helped the team keep track of questions to be asked and get to key discussions quickly. By actively involving respondents in the co-creation process, the team was able to discover unexpressed ideas, map out routines, observe user interactions with initial prototypes, and better understand their thought processes behind decision-making.

Gathering what was seen, heard and experienced in the field, the team looked for connections from findings re-grouped in the form of quotes, stories and observations. Information was filtered, re-clustered and synthesised. This sparked key insights which helped identify opportunities for new solutions to realize ‘glocal’ health and environmental sustainability.   

A key insight was that feedback loop on decisions relating to health and environmental sustainability take long and the connection between decision and consequence is not apparent. Another important insight was that the people and environment surrounding us has a huge impact on our food habits. Based on these insights, the team went through multiple ideations and iterations to arrive at a final concept – “See What You Eat”. This is a visual tracker of actual food consumed and allows the user to customize alerts based on personal goals. With a more visual and immediate feedback, people can now see what food they are eating and be nudged towards a more healthy and sustainable diet.