Quick Pick

Today, the global food system is undergoing a seismic shift to meet the desires of an increasing number of the wealthier population. These shifts have reverberations across issues of public health, resource utilization, and multiple social and economic issues.

The Danes buy more organic produce than any other country in the world. Food waste has been reduced by 25%. Yet obesity is on the rise, and Danes consume far larger amounts of meat and starch than suggested by the EAT-Lancet planetary diet.

After basic desk research, the design team conducted two contextual interviews with local Copenhageners at their homes to gain an understanding of their food purchase, consumption and cooking habits on a typical day. The participants were also given brief exercises to complete during the course of the in-depth interview. The researchers uncovered the motivations for food habits and sustainability practices of the interviewees. In addition, the team conducted intercept interviews with random subjects at Base Camp, a student accommodation, and outside Nørreport train Station to gain insight into the food habits of the public.

These interviews resulted in the formulation of three opportunity areas presented to for further ideation:

  • How might we help Copenhageners better manage their food wastage?
  • How might we help Copenhageners find expired food items that are edible?
  • How might we help Copenhageners design kitchen space that promotes social interaction and sustainable practices?

The findings inspired the researchers to find an innovative way to help Copenhageners better manage their leftovers. Much of the research indicated that people love convenience and simplicity.  A person with leftovers, “giver”, wants to do the least amount of work whereas the person picking up the leftovers, “taker”, is looking for more choices.

Quick Pick is an app that lets the “giver” share his/her leftover food and the “taker” to reserve food item of his/ her choice. The “giver” can simply take a picture of the leftover, write a short description of the food . The “taker” can simply click the reserve button, and receive the confirmation message once approved by the “giver”. Then both parties can decide on the location and pick up time using the chat functionality of the app.