Home 2 City

The research team was tasked with exploring how to shift Copenhagen residents’ food consumption to achieve ‘glocal’ health and environmental sustainability. The research team conducted contextual interviews with five participants, and generated four design concepts in three opportunity areas within two weeks.

The researchers conducted in-depth interviews in participants’ homes, focusing on observing eating habits and the reasons that motivate personal change. The team documented the contents of the participants’ fridges, pantries, and kitchens, and created rich-profiles for each participant to derive the following insights from supporting data and stories:

  • Changing food-related behavior requires creating emotional significant experiences.
  • The human desire for social connection can be harnessed as a catalyst for behavioral change.
  • For people who are heavily focused on personal priorities, sustainable choices need to be convenient.
  • Seeing the tangible results of their actions could drive people to act for the common good.

From these insights, the researchers identified the following opportunity areas:

  • How might we enable people to make sustainable food choices immediate and convenient in their homes?
  • How might we make the results of people’s actions for sustainability tangible within their immediate surroundings?
  • How might we create emotionally significant moments in communities to shape food behaviour towards social impact?

After developing How Might We statements, a studio-wide ideation workshop led to the generation of initial design concepts. These were tested with two additional participants recruited through the team’s personal networks. The team used co-creation methods such as scenario walkthroughs, card sorting, low-fi and Post It prototypes of app interfaces.

The feedback from the co-creation sessions was instrumental to refine the concepts across different levels of scale — from a building, to a neighbourhood, to the larger city.

  • Deling: branded tote bags and fridges that allow sharing of excess food within a building or street.
  • Grow a Garden: a service that delivers vegetable and flower beds on demand to transform small outdoor private spaces into gardens.
  • Power the Park: use waste-generated bio-fuel to light a park in your neighborhood.
  • Puchery: a platform connecting people who want to share quality meat together.Finally, the team articulated the actions needed to test the concepts further.